Marketing Leader · Storyteller · Builder

Brandon
Bautista

Growth, Goodwill & Revenue Through Storytelling

I believe great marketing isn’t about outspending competitors — it’s about out-connecting them. For 10 years I led marketing at a public-sector nonprofit competing against well-funded nationals, with lean budgets, a small team, and ideas I had to build the case for carefully. The ones worth building the case for usually worked.

My Approach

🤝 Trust before pipeline

I build the relationship first. Audiences that trust you convert more and stay longer.

📖 Story as strategy

Every campaign starts with a human truth. Data tells me if it worked. Story tells me why it matters.

🔧 Full-stack execution

I can write the brief, shoot the video, build the HubSpot flow, and read the report — and I have.

🌱 Lean as a feature

Ten years in a resource-constrained org taught me to treat budget limits as creative constraints.

Who I Am

Putting
people first.

Marketing is a people business dressed up in data.

For 10 years I built campaigns for a public-sector nonprofit — the kind of org where you earn attention rather than buy it, and where the relationship with your audience matters more than any single conversion. That context shaped everything about how I work. I lead with curiosity about the person on the other end. I try to make colleagues feel heard before I push for a decision. I believe the best creative work comes out of environments where people feel safe enough to say the weird idea out loud.

The strategies, the systems, the numbers are real and I'm proud of them. But the thing I care most about is leaving people better than I found them. Audiences, teammates, organizations.

Featured Work

Campaigns that moved people and numbers

AI Strategist Consulting Featured Project
Product LaunchInboundRevenue

AI Strategist Consulting: Zero to $500K in Under 2 Years

Built the full growth engine — sales funnel, inbound content, and social amplification — for a brand-new consulting product line.

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Creative: Video, Design, and Visual Communications Featured Project
Video ProductionDesignSocial Media

Creative: Video, Design, and Visual Communications

A decade of hands-on creative work alongside team leadership — videos, guidebooks, social graphics, infographics, and web content produced personally.

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Clear the List Featured Project
CommunityGoodwillOrganic

Clear the List: Spending the Last $10K Where It Mattered Most

Instead of running one more awareness campaign, I proposed funding Michigan teachers’ classroom wish lists directly. Fox 17 covered it.

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BRIGHT Podcast Featured Project
Award-WinningPodcastContent

BRIGHT: Stories of Hope & Innovation

Award-winning podcast with 217K+ listens/views. Built for goodwill, not pitches — and it earned Michigan Virtual durable trust across the K-12 community.

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Michigan Cares Featured Project
Multi-ChannelSELCOVID Response

Michigan Cares: Statewide SEL Awareness Campaign

Statewide campaign reaching 49K+ across email, paid social, TV/radio PSAs, and press. Distinct audience tracks for admins, educators, and parents.

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Enrollment Campaigns Featured Project
Digital AdsSocialCRM

Yearlong Enrollment Cycle Campaigns

Multi-phase digital ad campaigns generating 17.4M+ impressions and 70K+ clicks, while scaling social from zero to 31K+ across five platforms.

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Brand Standards Featured Project
RebrandBrand StrategyVoice

Michigan Virtual Brand Standards

Led a full organizational rebrand — new brand guide, voice, visual system, and statewide rollout — unifying a 25-year-old nonprofit for a new era.

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HubSpot CRM Featured Project
HubSpotCRMMarketing Automation

HubSpot: Building the Intelligence Layer for a 160K-Contact CRM

Turned a contact database into a full marketing and sales intelligence system, with lead scoring, interest-based segmentation, automated hygiene, and pipeline visibility across every business unit.

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What I Do

A full-stack marketing toolkit

✏️
Storytelling & Brand Voice
  • Copywriting
  • Brand Voice
  • Narrative Structure
  • Editorial
📊
Inbound & CRM
  • HubSpot Admin
  • Lead Nurturing
  • Automation
  • Pipelines
🎥
Content & Video
  • Video Production
  • Podcast
  • Scripting
  • Voiceover
📢
Social & Paid Media
  • Instagram
  • Facebook Ads
  • YouTube
  • Analytics
🧭
Strategy & Leadership
  • Team Leadership
  • Brand Strategy
  • CX Design
  • Project Mgmt

Colleague Feedback

What people say

In addition to being an incredible supervisor, Brandon is one of the kindest people I’ve ever met. He approaches every situation with empathic listening, creative problem-solving, light-hearted humor, and deep integrity. He has served as a cornerstone of our company’s culture with personal, humanizing relationships extending across departments that consistently break down siloed ways of thinking. In addition to this, he is a masterful marketing professional with attention to detail, quality output, and creative flair. I could go on and on, but suffice it to say: Brandon is the real deal, and I’m beyond grateful to have had the opportunity to learn from him personally and professionally during my tenure at Michigan Virtual. Thank you, Brandon! 🙏

Nikki Herta
Nikki Herta
Writer / Editor / Marketing Professional · Reported to Brandon directly

Brandon is an incredible asset to any organization. I had the privilege of working alongside him for many years and consistently valued his ability to collaborate across departments, listen thoughtfully before offering solutions, and approach challenges with creativity and purpose. His strong follow-through, clear communication, and genuine leadership set him apart. Although we were not in the same department, Brandon was always someone I appreciated working with because of his friendly demeanor and the care and intention he brought to every project.

Melissa Graeser
Melissa Graeser
Research & Innovation Manager · Senior colleague

Get In Touch

Let's start a conversation

Whether you're hiring, exploring a collaboration, or just want to talk through a marketing problem — I'd love to hear from you.

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