Marketing Leader · Storyteller · Builder
Growth, Goodwill & Revenue Through Storytelling
I believe great marketing isn't about outspending competitors — it's about out-connecting them. For 10 years I've led marketing at a public-sector nonprofit competing against well-funded nationals — with lean budgets, a small team, and strategies I sometimes had to fight for internally. The ones worth fighting for usually worked.
Most Recent Role — Director of Marketing · Michigan Virtual
$500K+
Revenue built from zero — new product, new funnel, new brand
2×
Email open rates vs. education industry average
31K+
Social followers — accounts I created before social media was taken seriously, scaled deliberately from 2016
160K+
HubSpot contacts managed
217K+
Podcast listens & views
10 yrs
Leading marketing at Michigan Virtual
